How partnerships can pay for business and rural workers
Accessing the so-called Base of the Pyramid is best fake canada goose jacket tougher than it sounds. nike air max thea First, your product has to fit. If it’s flat-screen TVs or iPads buy canada goose jacket in canada you are looking to flog, then don’t expect to sell too many to the 2.7 billion or so people living on less than $2 per day. adidas scarpe 2017 Even if your price point is right, you still buying canada goose jacket online need to physically get your product to your end consumer. Nike Air Max Norge Many of the world’s poorest live in rural areas, far from the nearest shopping mall. Canotte nba Bambino
Czech footwear brand Bata has canada goose coat – hybridge lite no problem on the product side. nike free run Air Jordan 3 Donna Operating in 120 countries, the family-owned firm has made a global reputation for its in durable, affordable shoes. AIR MAX 2016 Its basic flip-flops, for example outlet, retail for around $1. In countries with well-developed logistic networks and extensive market penetration, reaching poor customers is tough but doable. In a country average price for a canada goose jacket like Bangladesh, where the population of rural poor is huge and geographically disperse, it’s close to impossible. adidas pas cher
An innovative partnership between Bata and CARE Bangladesh, the local arm of UK-based development charity CARE International, is finding a way around the challenge of rural distribution. Canotte Milwaukee Bucks The answer lies in turning enterprising villagers into sales agents. nike tn Since 2005, the two organisations have been working together to recruit and train local women to sell its $1 flip-flops door to door. asics soldes For every sale, these aparajitas (Bengali for a “woman who never gives up”) receive between 10-15% commission. nike air max pas cher That translates to an average income of about $80 per month, more than double the country’s minimum wage. Cheap Nike Air Max 90
For the two partners, the alliance is mutually beneficial. goedkoop nike air max 2017 Bata, which has operated in Bangladesh since the mid-1950s, now has access into a new tranche of future consumers. Turnover remains small compared to Bata’s established markets, but sales are increasing at 120% per year, according to Nicole Voillat, the company’s sustainability director. At the same time, the Bata brand is gaining recognition and customer loyalty for when Bangladesh’s rural market grows and can you buy canada goose jacket online becomes more connected.
As for CARE, it points to the additional income and enhanced status enjoyed by the 3,000 or so women involved in the programme. asics gel lyte 3 Jalen Hurts Alabama Jersey
CARE black friday 2013 canada goose sale takes responsibility for transporting small quantities of shoes amazon canada goose parka to a network buying cheap canada goose outlet jacket online of 54 distribution hubs around the country, for which it receives a 3-6% commission. Zapatillas Crazylight Boost 2016 Low The participating aparajitas collect their stock from these hubs, before returning to their respective villages to sell it on at a small profit. To ensure long-term sustainability, the charity has created a stand-alone social enterprise to manage the whole process.
“Without CARE’s contribution, the project would simply be difficult for us from a logistics point of view and too expensive, given the small volumes we’re talking about. nike dunk With a shoe priced at $1, there would not be much return for us if we had buy canada goose jacket toronto to dispatch them ourselves”, says Voillat. nike kwazi soldes
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